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Women are born talker and that is something we all are aware of.  Are we not?

But we don’t just say a lot, we have a lot to say—and some of it is pretty darn insightful!!Women’s magazines have been described as one of the most ‘resilient’ print medias, with an enduring popularity and vast array of titles on offer. Despite this, they have occupied a ‘less central and prestigious space’ in media and cultural research than other media genres. Women’s magazines are everywhere. From the large sections devoted to them in newsagents to their frequent advertising on billboards and television to hairdressing salons and the tearooms in the workplace, even the least frequent of readers are aware of their ubiquity.

 

The Women’s era magazine was started in 1973 under the Delhi Press publishing house of Vishwanath. Divesh Nath has been the managing editor of the magazine since 2002. Woman’s Era is a fortnightly woman interest magazine published in English in India. It covers topics like fashion, cookery, poems, movie and book review, health, beauty, travel, and technology. It is the second most popular women’s magazine after Femina, with an All India Index of 80 as surveyed by the Indian Readership Survey (IRS).

 

 

 

Women’s magazines is in itself a vast term which would include such obvious titles as Vogue and Good Housekeeping, but would also include Soap Opera Digest and the subgenres of the small pocket horoscopes and True Romance-type publications, not to mention Ms and much lesser-known feminist publications. These publications have been much maligned by feminist writers, and justifiably so. I would argue that women’s magazines play a variety of roles: they are forms of entertainment, sources of education and trade journals. That is, magazines allow for two-way communication between readers and writers, rather than the one-way communication of books though.

 

 

These different roles are interrelated; for instance, ‘entertainment’ is often the medium through which these other roles are played out. What also makes Woman’s Era attractive to a variety of women is its extensive cookery section—the recipes look as if they’ve been tested in-house(a rarity) and all ingredients are readily available locally.

 

 

Another astonishing magazine for women’s is – Good Housekeeping. It’s one of the most trusted lifestyle publications in the country. For well over a century, it has provided readers with reliable information on finding safe and beneficial consumer products. The magazine’s expert advice is supported by the long-standing Good Housekeeping Research Institute, an organization dedicated to testing products ranging from hair and skincare treatments to food and electronics. Each issue offers you tips on improving the quality of everyday life, including topics on relationships and parenting, home decorating, health and dieting, careers, financial wellness, and travel. 

 

 

You’ll also find ideas for creative craft projects, maximizing space with smart storage options, and upgrading your home decor on any budget. Whether you have a spouse, children, or pets, Good Housekeeping Magazine provides timeless advice on building strong relationships and creating a healthy, advantageous environment for your loved ones. 

 

 

Content ranges from fun, light-hearted articles designed to stimulate your creative juices to serious discussions about heart health and battling marriage woes. The magazine aims to inspire and connect with women by sharing uplifting personal success stories and intriguing interviews with well-known celebrities

 

 

Talking about the stats and facts, according to a 2015 report by The Media Insight Project, millennials are avid news consumers, with 69% saying they read the news daily. But women are more likely to follow social issues, healthcare, and education, while men pay more attention to national politics and science. Jennifer Benz, who authored the report, says this explains the oft-cited finding that men follow the news more regularly than women. It’s not that women are less engaged in the news than men, but the news means different things to different people. And thus enter the question, if magazines like “woman’s era” and “housekeeping”- are they really pro-feminism or judgemental magazines?

 

 

Glamour Executive Editor Wendy Naugle said her magazine, which reaches 10 million readers in print and 15 million online as per a report, wasn’t necessarily doing anything new in last election year. The magazine, published since 1939, has always strived to tell its female readers — and of all partisan stripes, she notes — how politics affect their lives, she said. But she agrees that this “personal is political” approach, advocated by the second-wave feminism of the 1970s, took on added urgency this year when many readers became invested in the idea of Clinton shattering the nation’s highest glass ceiling. “I think the possibility of the first woman president was obviously very important to our readership,” Naugle said. “Maybe that’s why people are noticing (our political coverage) more because they were feeling this election in personal ways.”

 

 

This increased coverage in women’s magazines became a hot media topic in December when Teen Vogue published a “scorched-earth” commentary titled “Donald Trump Is Gaslighting America.”

For a variety of reasons, popular women’s magazines, long associated with makeup and relationship advice, are getting topical and embracing an unapologetic feminist agenda.

 

 

One reason, of course, is the contentious 2016 presidential election, which pitted Hillary Clinton, the first woman to head a major political party, against Donald Trump, whom many feminists regard as the ultimate male chauvinist.

 

 

However, magazines will continue to try and work out the best way to stay in business.  Glamour will continue to publish stories on social issues, politics, and activism because it knows readers want those stories. “Based on what we’re hearing from women, so many people are organizing and don’t want these issues to fall by the wayside.

Thanks to Facebook and social media, women’s magazines quickly realized that including more feminist commentary and analysis was not just ‘on trend’.

But the shift also reflects broader trends in the growing market power of news-savvy millennial, as well as a digital age resurgence of feminism, both as an identity and as a movement.

 

 

 

MOUSUMI SHEEL

HBB BLOGGER

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